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We began our careers working at some of the biggest agencies in the business, but became frustrated with their layers of bureaucracy. The “approval by committee” process got in the way of our ability to provide clients original and bold ideas. So instead of whining about our jobs, we launched our own agency. Daniel Wolfe founded Wolfe/Doyle Advertising in 1992.

Our ability to provide smarter solutions than the other agencies is what makes us different. If you believe big ideas are the most valuable commodity in business, then you’ll enjoy working with us to obliterate the status quo. After all, our goal isn’t to become the best advertising agency on the planet. We just want to be the best agency for our clients.

Your brand is already an important part of your life.

We make your brand an important part of your customers’ lives.

The last few years have drastically changed the way brands interact with their target audience. Modern interactive media has given consumers a voice. Now instead of you telling them what they want, they tell you. A brand must develop an emotional connection with its customers to create a bond that makes them like you more than they like your competition. We listen to your customers to hear what’s important to them in order to gain that one unique insight that leads to a big idea capable of grabbing their attention and inspiring action. Our job is to influence consumers for your benefit and make them just as excited about your brand as you are.

 

To hear what our clients have to say about working with us, click here.

 

FUSE

FUSE

Magazine Print To increase their viewership, Fuse needed...

BULLDOG GIN

BULLDOG GIN

Transit Posters BULLDOG London Dry Gin is an...

Tommy Bahama Rum

Tommy Bahama Rum

New Business Pitch Campaign Tommy Bahama is known...

SPORTSINTERACTION

SPORTSINTERACTION

Sports Bar’s Restroom Posters With a limited budget...

Oberto Beef Jerky

Oberto Beef Jerky

Brand Exploratory Campaign People who love beef jerky...

KTVU FOX 2

KTVU FOX 2

Transit Posters When FOX 2 purchased the syndication...

FOX Sports Bay Area

FOX Sports Bay Area

Outdoor Campaign To incite fans about the upcoming...

FOX Sports New York

FOX Sports New York

Transit Posters This campaign appeared on the New...

SPORTSCHANNEL

SPORTSCHANNEL

“Box Guy” “Spanky Cohen This Met’s tune-in campaign...

Racetrack Television Network

Racetrack Television Network

“Post Time” This national commercial let horseracing fans...

New York Knicks

New York Knicks

“Rabbi Appleman” “Lucky Jersey” “Clyyyde” This Knick’s ticket...

NY1 News

NY1 News

“Real New Yorker 1” “Real New Yorker 2”...

Metro Channel

Metro Channel

“That Poof” “The Fan” This image campaign helped...

DAMRAK Gin

DAMRAK Gin

POP Poster Damrak’s delicious pure taste comes from...




Challenge
Our consumer research confirmed the fact satellite television providers enjoyed a perceived technological advantage over cable companies due to the digital quality of their picture. After investing billions of dollars on their infrastructure, cable’s technology surpassed that of the satellite companies and provided a better viewing experience for their subscribers.

Solution
With the rebuilding of their infrastructure, Adelphia was able to offer services that satellite could not, like digital phone, high-speed-internet access and DVRs, which allowed viewers to enjoy their favorite programs whenever they wanted. We leveraged these product advantages in Adelphia’s advertising with an integrated campaign that promoted the fact that Adelphia gives their subscribers what satellite can’t.

Result
This integrated campaign for Adelphia’s Eastern Region increased call volume by over 25% from the previous advertising effort and gained over 20,000 subscribers over a six-week period.



TV



Challenge
Dish Network wanted to increase the penetration of their DVR product to gain additional revenue from current subscribers. The challenge was that a majority of their customers were also TiVo subscribers. This created quite an obstacle for Dish since TiVo pioneered the category and provided advanced features that the Dish DVR did not.

Solution
We recommended that Dish Network introduce an industry first and include their DVR with a subscription to their satellite television service. We then launched a campaign that targeted those consumers who could benefit most from having a DVR, business people who traveled frequently. The campaign ran from June through August in major airports and train stations across the country.

Result
By including a free DVR with new customers’ television service, Dish enjoyed a 12% increase in subscriber acquisition over the prior year during the same time period.

Challenge
The Chronicle had experienced eight continuous years of subscriber erosion. The major contributing factor was while the suburban papers could not provide sufficient national and international news, they did provide more relevant local news like high school sports coverage and advertising from neighborhood retailers promoting store sales. With 24 hours cable news networks providing national and international reporting, consumers could eliminate the need for two monthly newspaper subscriptions for their comprehensive news coverage and were choosing their local paper over the Chronicle.

Solution
We recommended introducing regional editions of the Chronicle that offered localized advertising and news coverage. We repositioned the Chronicle as the “Bay Area’s Newspaper”. The regionalized editions of the paper gave us the opportunity to advertise the fact the Chronicle also provided local news in addition to superior coverage of national and international news that the suburban papers simply could not compete with.

Result
The Chronicle’s circulation increased by over 10% the year the regional editions were introduced.

Challenge
Football season lasts only 22 weeks but generates over 70% of SportsInterAction’s revenue. Our consumer research showed that the majority of fans place all their bets with the online sports gaming site they register with at the beginning of the season. Our competition also had much larger budgets to promote their sites for the upcoming football season. Which made it critical that we provide potential customers a value added reason beyond wagering on the games to open an account with SportsInterAction.

Solution
To entice new account holders, we created the “$1 Million Football Contest” promotion that gave subscribers an opportunity to win a $1,000,000 dollars every week during the NFL season. The contest consisted of picking the team who covered the point spread of every game played that week. We promoted the contest in sports bars and offered current account holders a $25 free bet for forwarding a viral video sent to them by SportsInterAction to their gambling buddies.

Result
The viral video was forwarded to over 250,000 friends of account holders. SportsInterAction added over 7,000 new account members before the first NFL game of the season.

Challenge
After conducting consumer focus groups, we discovered New Yorkers’ perceptions of the Y were not positive in regards to fitness. They believed that the facilities are old, run down and the exercise equipment outdated. They also thought the Y’s main goal was to provide programs and classes for children, families and seniors. The biggest challenge was the fact that when New Yorkers decide to join a gym, the Y wasn’t even on the consideration list.

Solution
Our creative strategy was to leverage the Y’s 165-year history of building strong minds, bodies and spirits, but focusing solely on their fitness offerings. The advertising featured 28 to 40 year-old members exercising with the Y’s state-of-the art weight and cardio equipment, range of lively group exercise classes, gymnasiums and swimming pools. In addition to the advertising effort, we also produced an online video tour for each of the 22 New York City branches that was posted on the Y’s website.

Result
The 2015 Winter Membership Campaign was the most successful the New York City YMCA had experienced. The integrated advertising campaign combined with the online video tours helped the Y surpass their membership goal by over 15%.

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