Client: New York 1 News

On-Air Promotion

“Real New Yorker 1”
“Real New Yorker 2”

This NY1 News television campaign features the experiences of everyday New Yorkers, while exposing the unwritten rules of life in the city. The spots feature everything from unsanitary hotdog carts to the lifespan of street-purchased umbrellas. The spots helped NY1 become the #1 cable network in New York City and also won multiple Emmys for the channel.