SportsChannel New York

On-Air Promotion

“Spanky Cohen”
“Box Guy”
“Sugar”

This Met’s tune-in campaign promoting games on the network won national Emmys and was featured on FOX Network’s, “World’s Funniest Commercials”. The spots star old-timers we cast from senior citizen retirement homes and helped SportsChannel New York enjoy their highest ratings in several seasons. The agency also won a number of awards.