Client: The New York Knicks

Television Commercials

“Rabbi Appleman”
“Lucky Jersey”
“Clyde”

This Knick’s ticket sales campaign features fans telling real stories about their relationship with the team, from game rituals and habits to talking about their favorite players. We cast real life die-hard Knicks fans to star in the commercials. The campaign helped a losing team surpass their season ticket goal while also winning a few creative awards for the agency.