Client: The New York City Department of Buildings

Online Video

“Catwalk”

To promote the 2019 National Construction Safety Week, we produced a video for the 6,500 contractors in NYC. Our goal was for it to be shared with construction workers. To do that the video had to be outrageous and not the typical DOB safety video they post on their social media. It wasn’t. The video was a success, shared over 30,000 times with over 2,000 likes.